Workshop

2nd November 2008 PRE-CONFERENCE WORKSHOP

Overview

Across the world, while we wait for broadcast technologies to mature, 3G mobile technologies represent the only practical alternative to deliver Mobile TV. Yet; 3G networks are often not designed to cope with band-width demanding rich media applications like video. What issues will carriers encounter when launching their services? How can we best plan and dimension a Mobile TV service to work around these issues? In this workshop, we will discuss practical set-ups and share advice on how to successfully implement live and on-demand mobile services, based on successful projects in Nordic European markets, with reference cases.

Content Ingestion and Adaptation:

• How to successfully capture content and adapt the same to mobile formats
• What codecs are best suited for what terminals?
• How can one best code video to cope with unstable bit rate environments?

Content Management: How to Successfully:

• Run a live service
• Manage black-out periods
• Coordinate rights
• Set up short-term conceptual projects

Content Delivery:

• Handset detection - Ensuring that the correct clip is delivered to the correct handset
• Network optimization - Dynamically optimizing the quality of streaming material by monitoring feedback from the handset and network
• DRM - Using best of breed systems to protect your content

Mobile TV Service References from Europe.

Timetable: 13.00 Registration - 13.30 Start - 17.30 Close

Workshop leaders:

• Espen Erikstad, CTO, Rubberduck Media Lab, Norway
• Ajey Anand, Global Partner Manager, Rubberduck Media Lab, Norway

Rubberduck Media Lab is a leading provider of hosted and managed Mobile TV services for broadcasters and network carriers worldwide. A spin-off of the Norwegian Broadcasting Corporation, Rubberduck has a wealth of expertise managing successful mobile TV services for brands like Fox Mobile, BBC, Telenor, TeliaSonera, Hutchison 3, MTV and many others.